Sunday, December 29, 2019

Emotional Intelligence And Nursing Practice - 1681 Words

Emotional Intelligence and Nursing What is emotional intelligence? What does it have to do with nursing? Why do we care? In this paper I will be discussing what emotional intelligence is, why it is so important, functions of its use in nursing practice, how it can be used in my own practice to lead, and lastly how my views on leadership have changed. Most importantly though I will be discussing the application of emotional intelligence and its parts to nursing. After reading this paper, there should be a clear understanding as to why emotional intelligence is so important in terms of being a leader and becoming a great nurse. Daniel Goleman, the author of Emotional Intelligence is a well known writer and psychologist. His book was first published in 1995. Chapters one and two of Emotional Intelligence 2.0 written by Travis Bradberry and Jean Greaves, discuss what emotional intelligence is and why it is so important. According to the authors, â€Å"Emotional intelligence is your a bility to recognize and understand emotions in yourself and others, and your ability to use this awareness to manage your behavior and relationships† (Bradberry Greaves, 2009). As if that wasn’t enough to help you fully understand the importance of emotional intelligence, Bradberry and Greaves (2009) also found that emotional intelligence influences almost everything someone says and does (Bradberry Greaves, 2009). Also, that EQ (emotional intelligence) is so critical to success that itShow MoreRelatedThe Integration Of Emotional Intelligence Into Healthcare1583 Words   |  7 PagesIntegration of Emotional Intelligence into Healthcare Throughout today’s healthcare industry, many organizations have been constantly striving to stay ahead of the competition. One area of focus has been improvement of the organization’s leaders. In order to create a strong organizational culture and successful healthcare system, effective leadership is needed. It is thought that one major characteristic that aids in the effectiveness of many leaders is the ability to utilize their emotional intelligenceRead MoreEmotional Intelligence And Nursing Leadership1638 Words   |  7 PagesEmotional Intelligence and Nursing Leadership Today, the emphasis on the word leadership leads us to believe that it is unattainable by the average person. We hear phrases such as leaders are born and not created that make us feel that leadership is only for the few. In some instances, this could be the case, but a form of leadership that can be learned by anyone is known as emotional intelligence. Using leadership of this kind can be used in all sorts of career fields such as corporate, salesRead MoreConcept Analysis In Nursing1158 Words   |  5 PagesApplication of Concept Analysis to Practice In recent years there has been a movement in nursing to further understand the many terms (concepts) that are used. Concepts in nursing often seem vague or appear to have ambiguous meanings. For the purpose of this paper, we will take a deeper look at one specific concept, emotional intelligence, and examine a peer reviewed article that utilizes the Walker and Avant method to deconstruct the meaning. Emotional intelligence is asks the nurse to look at theirRead MoreA Nurse s Personal Beliefs1154 Words   |  5 Pagesunderstanding of the nursing meta-paradigm, and adhesion to the provisions of nursing ethics, are the basic backbone in being an effective partner in patient care. Coupled with mindfulness practice and emotional intelligence, this nurse will also be able to address their personal needs and effectively communicate with their cohort. A well-rounded nurse has the best chance of being an effective caregiver. My belief when it comes to understanding the principles of therapeutic presence, the nursing meta-paradigmRead MoreThe Effects Of Emotional Intelligence On Health Care Professionals1716 Words   |  7 Pagestraits that can be learned, and it determines someone’s emotional intelligence. This paper will discuss the major concepts, history, and definitions of emotional intelligence. Furthermore, it will delve into the application in nursing practice, my own personal practice, as well as how it has led to my personal growth. Utilizing the leadership role of emotional intelligence allows nurses and other professionals to become vulnerable in their practice in order to build strong connections, relationshipsRead MoreThe Benefits Of Technology On Nursing846 Words   |  4 PagesNursing continues to evolve as technology keeps on advancing. The benefits of technology on nursing include electronic health records, workstation on wheels (W.O.W.) and automated dispensing machines. Thes e may allow for a safer work environment and control of medication. However, the emphasis of technological skills may be inhibited a nurses caring attitude. It is vital for a nurse to acquire emotional intelligence, social intelligence, a sense of presence and reflection in his practice. This allowsRead MoreUsing Emotional Intelligence to Communicate in a Health Care Setting1161 Words   |  5 Pageshealthcare worker uses emotional intelligence when establishing communication with a client in a health care environment, it is imperative to first have a clear understanding of what emotional intelligence is. Only then can we assess how it is used by a healthcare worker when communicating with client and its relevance in such a setting. Defining what communication means in this context is also important to understanding how a healthcare worker uses emotional intelligence to establish effectiveRead MoreEmotional Intelligence : The Impact Vulnerability Has On Leadership Within Nursing Care1520 Words   |  7 PagesEmotional Intelligence: The Impact Vulnerability Has On Leadership within Nursing Care Empathy is used to describe a wide range of experiences. It is the â€Å"capacity† to share and understand other people’s emotions and another’s â€Å"state of mind†. Empathy is being able to imagine what someone else might be thinking or feeling, while maintaining a state of vulnerability to one’s previous experiences, biases, and emotions. Empathy is a very powerful concept that is often misunderstood, or discountedRead MorePsychological Empowerment, Emotional Intelligence And Professional Behavior Among Nurses Interns1371 Words   |  6 PagesEmpowerment, Emotional Intelligence and Professional Behavior among Nurses Interns Hind Abdullah Mohamed (1) Amal Sobhy Mahmoud (2) Salwa Ahmed (3) (1) Lecturer of Nursing Administration, Faculty of Nursing, Port Said University. Egypt. (2) Assistant Prof. Psychiatric and Mental Health Nursing Faculty of Nursing, Port Said University Egypt (3) Lecturer Nursing Administration, Faculty of Nursing, Beni Suif University. Egypt. Correspondence Auther: Salwa Ahmed Faculty of Nursing, Beni SuifRead MoreLeadership For An Advanced Practice Nurse997 Words   |  4 PagesAssessment Paper Meta Cristiano NUR 604-QM2: Leadership in Advanced Nursing Practice Roles School of Nursing University of Alabama at Birmingham Fall, 2016 Individual Leadership Assessment Leadership is a very important role for an advanced practice nurse. There are many leadership styles a person can utilize when working in a collaborative team environment. It is the responsibility of an advance practice nurse to take on a leadership role and finding which leadership style

Saturday, December 21, 2019

Essay about A Career in Sports Management - 2635 Words

Choosing a career is one of the most important decisions a person will make in their life. Most people try to pick the career with the best financial gain and something they would like to do for the rest of their life. Foremost it is wise to see what the job entails. Sport Management is perfect for those who enjoy helping and working with people, especially when dealing with sports. The next part of the decision-making process is looking through the various schooling and training required. Lastly, take into consideration the advantages and disadvantages. Usually with great salaries comes a big responsibility with high stress. â€Å"The sports industry in the U.S. is a $200-billion-dollar-plus powerhouse, with superstar†¦show more content†¦No matter what career is selected, they all play an important role in managing a team. It is not necessary to be in a set position either as change is very common in this industry. The career of a sport management professional off ers a large number of various positions. One such career is that of a director who specializes in promotion and development. â€Å"Promotion and development directors are hired by sports teams and school athletic programs to design and implement promotional campaigns that will increase ticket sales† (Sports Management 1). The biggest part of their job is to provide a profit for the organization they are working for. Directors set up opportunities for the sports team to make money off of sponsors. They also set up deals with advertisers to pay a sum of money in exchange for their ads or products to be listed or shown at their sporting event (Sports Management 1). Good advertising and production of cash flow go hand in hand while promotion directors try to help them to succeed. Development and promotion directors play an important role in developing a profit for their organizations. Another important aspect of sports is the media and news part of it. Cooperation and l egal rights can be greatly disputed in the area dealing with the media. The person that is the mainShow MoreRelatedThe Career of Sports Management Essay743 Words   |  3 Pagesactually participating in the sport?† Well, there are certain professions that give you those incredible opportunities if you are not able to be a player or a coach. Sports management allows you to take part in worldwide sporting events on the business end. Sports management dates back to the beginning of sports but it was not really organized. In the 1960’s, a man by the name of Dr. James G. Mason started academic programs that allow people to partake in sports management. After 1966, when Dr. MasonRead MoreCareer Within The Sports Management Field1276 Words   |  6 PagesAfter throughly researching careers within the Sports Management field, I believe I would be interested in working as a Director of Player Personnel. The Director of Player Personnel is a management position within a sports organization whose main job is to support the athletes on the team (Berner). This specific position is extremely significant for all athletic teams in amateur, college, and professional leagues. Getting a job within the sports field is highly competitive, but their are more opportunitiesRead MoreSports Management : Sport Management816 Words   |  4 Pages Sport management Did you know that there is more to sports teams than just scoring goals, touchdowns and runs? Sport management is a field concerning the business and education part of sports and recreation. It includes the front office system in professional sports, college sports, and recreation. Some examples of sport managers are: recreational sport managers, sport marketing, event management, facility management, sport economics, sport finance and sport information. Sport management canRead MoreSports Management1026 Words   |  5 PagesSPORTS AND games have been a part of human civilization from times immemorial. Sports and games provide a wonderful opportunity for  holistic development  of our body and mind. It inculcates a spirit of healthy competition and a true sense of patriotism within us. With the passage of time a lot of changes have taken place in the sporting world. In the beginning of the 21st century it is clearly evident that a huge amount of money, glamour, name, fame, me dia exposure and fan following has become anRead MoreMy Career As A Athlete1149 Words   |  5 Pages Before racing shells, coxswains, and 5:00 am rowing practices, it was always  sports  that represented a measure of success for me.  From a young age I dreamed of joining the ranks of Division 1 collegiate athletes all over the country and knew my success would be the direct result of my commitment to training.  Fast forward twenty years and the  athletic career  I have experienced has been nothing short of successful. Rowing demanded more from me than I had ever demanded of myself and taught me the powerRead MoreSports Management : A Wide Array Of Job Opportunities And Possibilities1014 Words   |  5 PagesA Sports Management Degree offers a wide array of job opportunities and possibilities. Sports management careers are popular due to the passion many people have for athletics and it allows non-athletes to work within the sport field. One aspect to note is that ther e are 3 main segments within this field. These include; sports performance, production, and promotion. Each offer unique opportunities in the athletics field. A performance career would be a Recreation Worker, a production career wouldRead MoreCareer Choices For A Career1539 Words   |  7 Pagesgrowing job market, there are plenty of career choices one can take on to create a financially stable lifestyle and live a successful life. When looking at job careers, it is often a hard choice to choose which pathway might be the best to lead one towards success. In addition to choosing a pathway it is pertinent to learn the background as well as stepping stones to leave a person with more of an understanding of that profession, especially if the focus of career is dealing with Human Resources. Read MoreSports Management : Sport Management Essay837 Words   |  4 PagesThe careers within sport management have varied and grown exponentially throughout the history of sports. From team management to sport agency, sport management helps handle business within sports while the athletes can perform with no distraction. Within the careers of sport management, the top positions of sports are consisted of presidents, coordinators, and officials. Of the top positions lies my most interested career of the athletic director, the administrator of all operations of coaches,Read MoreThe Career Development Of Byu1599 Words   |  7 Pagesfound out about recreations management and the jobs it leads to, everything seem to line up. While I had finally decided on the major I wanted, the professional career exploration allowed me to further dive into the careers and plan my future. In this report I have listed out three potential jobs, with their own specific details, the interview I did with a previous graduate of the program who worked with venue planning, why I believe a career in recreation management is valuable, and finally a five-yearRead MoreEssay about Sports Management814 Words   |  4 PagesSports Management Someone once said, There are those who make things happen, those who watch things happen, and those who wonder what happened. I consider myself one of those rare people who really knows how to make things happen. I have gone from being a follower to being a leader, from being someone who was shy and uncertain to a person who is self-confident and assertive. It has been a remarkable metamorphosis, and it has changed my future professional plans and personal goals. The

Friday, December 13, 2019

Back Pain Causes And Effects Health And Social Care Essay Free Essays

Back hurting is considered to be the most common grounds for physician visits ; it is the largest cause of work-related absence. Back hurting is known as Lumbago and can be defined as mild to severe hurting or uncomfortableness in the country of the lower dorsum. The hurting can be acute ( sudden and terrible ) or chronic if it has lasted more than three months. We will write a custom essay sample on Back Pain Causes And Effects Health And Social Care Essay or any similar topic only for you Order Now Strains or sprains of the musculuss and ligaments of the dorsum are the most common cause of ague back hurting. Injuries, degenerative diseases and Functional back hurting due to instability are other grounds of back hurting. First of wholly, harmonizing to ( Chambers R. , 2007, p.41 ) â€Å" Most of the back strains and sprains occur after a sudden motion associated with bending or distortion, and raising heavy objects † . Therefore, occupations affecting lifting, transporting, forcing, drawing, take downing and keeping traveling objects have a high hazard of acquiring back hurting. For case, kids with their school books or mailmans who carry weight on one side may develop great back hurting. P.Fysh ( 1995 ) , citied in his survey Back Pain in School Children that in ( 1994 ) a Norse survey, by Trousler identified the prevalence of back hurting in a group of 1,174 school kids at 51 per centum was due to backpacks. This survey besides found significance in the hazard factors like age and genders those kids. Furthermore, back hurting that consequences from occupation nature is extremely reported among workers who have to go forth a weighty objects. Harmonizing to Kincla A ; Davis ( 2009 ) â€Å" Carpenters and other building workers who install wallboards have high rates of strains and sprains to the low back and shoulder † ( p.305 ) . Furthermore, musculus strain can happen in the back merely like anyplace else in the organic structure, and most likely to impact people in their mid-fortiess, although it can go on at any age. Striving the back musculuss is characterized by sever hurting and inability to travel. Since strain has several impacts on the organic structure, it can do the musculuss to pull or travel in such a manner that they sustain awful cryings. Besides it might take the sinews and the ligaments that attached the musculuss to loss its snap, by drawing excessively far on a musculus, and the country around it can go inflamed which leads to muscle hurting. The 2nd major cause of back hurting is gestation. Normally back hurting and gestation together. Unfortunately this type of back hurting last for several hebdomads to few months with pregnant adult females. Its grounds can change. It can be due to organic structure alterations for illustration, hormonal alterations, or it might be due to extra weight the adult females may derive during the gestation period. The organic structure endocrines in the pregnant adult female tend to loosen up the ligaments and the musculuss that attached to pelvic, to let foetus and uterus growth may do many alterations in the organic structure and back hurting can be a side-effect of these alterations. Besides â€Å" A difference in endocrine degrees can do musculuss and ligaments to go more relaxed, particularly during the last few months as the organic structure is acquiring ready for labour â€Å" from ( Back Pain and Pregnancy, 1999. , parity, no ) . Extra to that, the consequence of the excess weight and organic structure position adds excess strain on the pregnant adult females by drawing the musculuss. This means if the pregnant adult females is keeping twins it is decidedly the attractive force on musculuss will be great. Silva A. ( 2004 ) aloud echoed that: The weight of the babe can ensue in a higher grade of curvature of the lower spinal column, intending ligaments and musculuss must accommodate and sometimes can experience strained. The Centre of gravitation will be easy altering besides, maintaining a house base with pess shoulder width apart will assist to antagonize this ( p.34-5 ) . and gestation period may develop what cognize as â€Å" Pregnancy-Related low Back Pain ( PLBP ) , this type of Back Pain frequently lead to other jobs with † Significant physical, psychological, and socioeconomic deductions † , harmonizing to Silva ( 2004, p.39 ) . In add-on to that the sleep wont perturbations frequently associate with such hurting. Beside all these effects, fright of abortion ever is a pregnant adult females concern ; related to long classs pain killer medical specialty is used and prescribed or concerns of havening kid with inborn jobs. However gestation back hurting can be minimized and avoided, standing up directly and straight the musculus by exercising such as swimming are good illustration of minimising the dorsum hurting. Although, the primary bar is by non sitting in one place for long clip, but massage therapy would be the best technique to utilize as it is emphasized by Silva â€Å" Curative massage for low back massage is thought to supply low back hurting alleviation by bettering blood flow, cut downing musculus stiffness, increasing scope of gesture, and raising endorphin degrees in the organic structure † ( 2004, p.51 ) . The 3rd major cause of back hurting is related to the degenerative disc diseases in the back ; as portion of the natural procedure of turning older. In fact, it is non an existent disease therefore it affect an aged and retired people. It starts with the disc ( shock absorber ) that consists of the gelatin and lays between the vertebras in the back bone. Over the clip this disc slips out and leads the jelly inside the disc to leaks and loses its ability to absorb dazes. Pressing on the nervus and taking into sever pain that may radiate to hip and legs are the big leagues effects of disc prolapsed. This job is widely spread among immature work forces who performer a heavy work, but it is still see to be ageing process disease. R. Windsor ( 2008 ) stressed on this point when he stated in his article that â€Å" Low Back Pain secondary to degenerative disc disease is a status that affects immature to middle-aged individuals with peak incidence at about 40 old ages besides he pointed th at the prevalence of disc devolution additions with age † . Furthermore, depression, isolation and limitation in activities are effects of degenerative Disk disease. It is good documented that physical hurting can take to feelings of depression, but a new survey from the University of Alberta shows the contrary can be true, every bit good. When Dr. Linda Carroll, a professor in a Department of Public Health Sciences, led the survey that shows â€Å" Depression is a hazard factor for oncoming of terrible cervix and low back hurting † ( 2003, p.3 ) . The survey is published in the Journal Pain. Besides this, people who suffers from battalion hurting may be given to be isolated from others due to fear of farther hurt and defeat sing their status. This mental position can besides indirectly damage the dorsum. â€Å" Mental emphasis, dissatisfaction at work, depression and hurt can all play a function in back hurting. These factors may re-enforce comparatively minor hurting signals ensuing in a much more present hurting esthesis † ( Carroll L. 2003, p.5 ) . So, there is a strong connexion between emphasis and back hurting, when the tenseness created by emotional emphasis can give you a back hurting. Besides Stress causes the musculuss to fasten up. The musculuss may strain up so much and they go into painful cramps. Then it followed by cut down blood flow to the tissues and eventually the dorsum is less capable of digesting even mild work load. However, this type of back hurting can be besides avoided by commanding and cut downing the sum of exposure to tensenesss and nerve-racking life state of affairss. Yoga is a really popular signifier of relaxation therapy that increases musculus strength as it calms and works out emphasis. In add-on to that exercising is of import to cut downing emphasis, by making early forenoon walk and implemented as a hebdomadal modus operandi in the individual life. Last, there are about as many ways to forestall back hurting as there are bad behaviours that cause it. Socioeconomic is another side consequence of degenerative or disk diseases. Peoples who suffers back hurting have to pay a batch of medical sweeps that includes doctor fees which is typically high, medicine cost and physical therapy. Finally this intervention costs are frequently hard to be afforded by them. Extra to this, back pain lead to work absenteeism, statistic shown by ( Parthan A. 2005, p.14 ) â€Å" estimated the one-year loss in productiveness due to endorse hurting in the United States to be about $ 28 billion. The loss in productiveness is chiefly due to absenteeism from work † . Despite antecedently discussed causes of back hurting, there are still many grounds need to be reviewed like, hurt where all the types injures consequences several back jobs, started with strains and terminal with back bone break and ne’er amendss. ( Windsor, 2008 ) has written â€Å" It is normally acknowledged that back hurt is the most serious wellness job experienced by most of the universe ‘s work force † . However, Injury consequences from autumn, route traffic accidents, and athleticss hurt. or even originate from direct blunt impact Objects. Any hurt to the dorsum can do amendss to environ soft tissue of the spinal column, bruised and inflamed. And besides, some clip amendss exceed the tissue to make the bony and nervus construction. Subsequently on the spinal column becomes stiffer. These hurts may varies can be range from mild, chair to break up. A good illustration of Midland moderate back pain hurt is strain, really treatable in its tow signifiers. But sever hurt may take to palsies or even decease at the hurt oncoming. To sum up, aside from the usual side effects of back hurting, like the perturbation of your kiping wonts and the trouble in sitting still during extended periods of clip, the existent concern should be addressed to the causes for back hurting. Unfortunately since back musculuss are the hardest on the job musculus group in the organic structure, back strivings are a frequent happening which indirectly effects it being the hardest to place status. It is a good investing to larn all about back hurting, the causes and the side effects of back hurting, and how it is prevented or if the status is happening, how best to alleviate the consequence. How to cite Back Pain Causes And Effects Health And Social Care Essay, Essay examples

Thursday, December 5, 2019

Customer Analytics

Question: Discuss about theCustomer Analytics. Answer: Introduction JB Hi Fi is the leading retail store that deals in supplying electronic equipments to its customers all across Australia (jbhifi.com.au 2016). The CMO of the company has commissioned an analytical study related to its marketing department such that to examine the performance of the same in the market. The study would also be helping the company to identify the opportunities associated with the process such that to exploit on the same. This study would be helpful in analysing the data about the marketing sector related to the company from the market. It would also help in developing recommendation for the current situation for the company such that to gain competitive advantage over its competitors like Harvey Norman and The Good Guys that has been operating in the market. The main objective of the study is to make the company competitive such that to remain sustainable in the market. Methodology In order to conduct the analysis of the marketing sector of JB Hi Fi, the following parameters have to be taken into account. Market Position The market position of a particular company depends on various factors including the quality of products, customer satisfaction level, marketing strategy of the company that could help in influencing the purchasing behavior of its customers (VanAuken 2014). Market Share Decomposition The market share of a JB Hi Fi depends on the following factors: Penetration Share The penetration share of a particular brand is the count of the proportion of consumers buying its products (Buoye et al. 2016). It is given by the ratio of the number of customers purchasing JB Hi Fi products to the total number of customers purchasing the categories. Share of Wallet Share of wallet is used in the financial companies and retail businesses (Jang, Prasad and Ratchford 2016). It is widely used to measure the loyalty of an individual customer towards a particular organization. It is also referred to as the market share of JB Hi Fi among its customers. Usage Usage related to a particular brand is the average total purchases in the category by the brand customers. It is specifically measured by the index known as the Heavy Usage Index which is given by the ratio of the average total purchases by the JB Hi Fi customers to the same by all customers in the category (Pilling, Rigdon and Brightman 2012). Thus, from the above discussion, it can be evident that the market position and strategy of a particular company depends on the number of factors based on which the marketing study on the same is conducted. Analysis and Findings Market Position (Market Share Analysis) Total Brand Purchase Harvey Norman The Good Guys JB Hi Fi (in US $) $78,192 $ 76,049 $62,166 Table: Total Purchase of customers in respective of each brand Source: Created by author From the analysis of the above table, it can be evident that the total number of purchases as per the survey conducted on the 322 respondents, the maximum purchase is for the Harvey Norman Company. From the table, it can be evident that the customers have a least tendency to purchase from JB Hi Fi. However, it should be noted that there is huge difference between the total purchases of JB Hi Fi and Harvey Norman where the latter has more influence on the customers related to their purchasing decisions. Total Customers Harvey Norman The Good Guys JB Hi Fi 322 169 162 161 Table 2: Total customers purchasing for each brands Source: Created by author From the analysis of the above table, it can be evident that the customers are more attracted towards buying the products from Harvey Norman than the other two companies. The company has been able to make 169 loyal customers whereas JB Hi Fi has been able to attract the least number of customers. However, it should be noted that there is no such big difference in the number of customers of the companies. This implies that there exists a serious competition among the companies in the market. Market Share Total market share of Harvey Norman 36% The Good Guys 35% JB Hi Fi 29% Table 3: Total market share of each brand Source: Created by author From the analysis of the above table, it can be evident that Harvey Norman is leading the market with the market share of approximately 36% with The Good Guys at the second position with the same at 35% approximately. JB Hi Fi has been able to capture the market with their market share of 29%. It should be noted that there is a marginal difference in market share as captured by the two companies viz., JB Hi Fi and Harvey Norman. From the analysis of the market share of the companies, it can be evident that the two companies are giving tough competition to each other in the market. Performance Relative to Competitors (Market Share Decomposition) Relative Market share Harvey Norman 1.03 The Good Guys 0.97 JB Hi Fi 0.80 Table 4: Relative Market share of each brand Source: Created by author From the analysis of the above table, it can be evident that the relative market share of the Harvey Norman Company is the maximum at 1.03 as compared to the same at 0.97 and 0.8 of The Good Guys and JB Hi Fi respectively. This implies that the JB Hi Fi has been able to build a brand for itself in the market. However, it should be noted that there is no suich big difference in the market share of the respective companies. Penetration share Harvey Norman 52% The Good Guys 50% JB Hi Fi 50% Table 5: Penetration share of each brand Source: Created by author From the analysis of the above table, it can be evident that the market penetration share of the Harvey Norman is the maximum at 52% as compared to the other companies lying at 50% for both The Good Guys and JB Hi Fi. From the statistics, it can be evident that although Harvey Norman has been able to gain competitive advantage, the other two companies are also not far behind and have been equally influencing the market in respective of the purchasing behavior of the customers. Heavy usage index Harvey Norman 0.361319181 The Good Guys 0.351416544 JB Hi Fi 0.287264275 Table 6: Heavy usage index Source: Created by author From the analysis of the above table, it can be evident that the heavy usage index or the relative purchase of the products of the customers form the companies has been the maximum for Harvey Norman and the least for JB Hi Fi. However, from the analysis of the statistics related to the companies, it can be evident that there still exists serious competition among the three companies in the market with the customers being unable to decide on the reliability of the companies. Recommendation From the analysis of the survey data, it can be found that Harvey Norman has been leading the market and has been the most popular among the customers as evident from its performance. In comparison with the other competitive companies, JB Hi Fi has been the least consistent in its performance in the market. The company needs to plan and implement appropriate strategies within its business processes such that to increase its market share, penetration share, usability index, and relative market share. Moroever, the company also needs an urgent requirement of raising its standards such that to be able to influence more customers in respective of their purchasing decisions. Opportunities for Increasing the Market Share Although the results show the rank of JB Hi Fi to be low, the statistics reveal that the other two companies are in tough competition with the company and have also been impressive in their performances at the competitive level in the market. Thus, for JB Hi Fi to be gaining market recognition , it should be determining the opportunities and exploit on the same to remain sustainable in the market in the future. Quality Maintenance The company has been influencing the purchasing decisions of its customers through its quality products. Hence, it should be maintaining the quality of its products in order to remain competitive in the future as well (Homburg, Stierl and Bornemann 2013). Retaining Customers The company should be implementing an appropriate retention polices in order to retain its customers in the future. By raising the standards of its produictrs and services, it should be able to attract more customers in the future. Conclusion The project aims at conducting a marketing study on the case study organization, JB Hi Fi. The company, JB Hi Fi is a retail store that deals in supplying electronic equipments to the customers. The project deals in analysing the market situation of the company in respective of its competitors. The project would also be helping in identifying the opportunities associated with the process such that to exploit on the same. This project would be helpful in analysing the data about the marketing sector related to the company from the market. It would also help in developing recommendation for the current situation for the company such that to gain competitive advantage over its competitors that has been operating in the market. The main objective of the study is to make the company competitive such that to remain sustainable in the market. References Buoye, A., Komarova Loureiro, Y., Kabadayi, S., Nejad, M.G., Keiningham, T.L., Aksoy, L. and Allsopp, J., 2016. Is Share of Wallet exclusively about making customers happy or having more customers? Exploring the relationship between satisfaction and double jeopardy. Journal of Service Management, 27(4). Homburg, C., Stierl, M. and Bornemann, T., 2013. Corporate social responsibility in business-to-business markets: How organizational customers account for supplier corporate social responsibility engagement. Journal of Marketing, 77(6), pp.54-72. Jang, S., Prasad, A. and Ratchford, B.T., 2016. Consumer spending patterns across firms and categories: Application to the size-and share-of-wallet. International Journal of Research in Marketing, 33(1), pp.123-139. jbhifi.com.au, (2016). JB Hi-Fi | Australias Largest Home Entertainment Retailer. [online] Jbhifi.com.au. Available at: https://www.jbhifi.com.au/ [Accessed 16 Aug. 2016]. Pilling, B.K., Rigdon, E.E. and Brightman, H.J., 2012. Building a Metrics-Enabled Marketing Curriculum The Cornerstone Course. Journal of Marketing Education, 34(2), pp.179-193. VanAuken, B., 2014. Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position. AMACOM Div American Mgmt Assn.